Libras no seu vídeo
Libras no seu vídeo • Curitiba - 2019
My role was art direction and graphic design
Currently there are around 10 million deaf people in Brazil, which 80% are portuguese illiterate since their mother language is Libras, the Brazilian Sign Language. Besides, the sign language interpretation inclusion in audiovisual is seen as an obligation, not like a fundamental right.
Libras no seu Vídeo, to bring the accessibility in audiovisual material agenda up, invited digital influencers on Youtube and Facebook to open a Libras interpretation frame on their channels, allowing deaf people to consume their content too.
