Lava Roupas ODD
Limppano ODD • Rio - 2022
My role was art direction and graphic design
Based on the motto "Clean Clothes Is A Victory", the creative concept addresses small unexpected achievements of everyday life, such as finding money in the pocket of the pants that came out of the washing machine. The communication explores the signature of the brand ODD: "Pra Sua Vida RenDD", featuring films, radio spots, pieces for digital media and out of home.
"We sought a light and fun way, inspired by the daily reality of all of us, to build a campaign that really spoke to the brand's audience", comments André Carvalhal, CEO of Agência3.
